6/30/2023 0 Comments Raising bulls for bull riding![]() In the arena, 3 million fans now watch bull riding, compared to 300,000 in 1995. ![]() Since formation of the Professional Bull Riders (PBR) organisation in 1992, rodeo has been expanding both in popularity and as a business empire under the influence of the PBR the sport has grown into a multi-million dollar industry.Ī weekly bull-riding TV show sponsored by the Ford motor company – the Built Ford Tough Series – is featured on CBS and networks globally, broadcast to half a billion homes in 50 countries.
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